The keys to successful telemarketing

The keys to successful telemarketing, what you need to know.

Telemarketing must pursue an effective strategy to develop the activity of a call center in Tunisia. Call center agents should not involve customers by insisting or intimidating them to convince them. In fact, establishing an effective telemarketing strategy means learning how to take advantage of the value you bring to your customers.


Telemarketing is different from telemarketing.

Telemarketing is managing the business over the phone. And telemarketing is about creating opportunities. It is the search for a market or the collection of specific information to use other marketing techniques. For example, do you know the name of the decision-maker and the e-mail address in order to use e-mail marketing in a targeted manner?

The b2b telemarketing strategy to generate sales opportunities.

Do you have a convincing scenario?

To be successful in telemarketing, a call center must identify its objectives. E-mail addresses must be captured at the first point of contact. The conversation with a decision-maker includes a way to convince him to convince you of your complaint from the outset, he may be in a hurry.

As with successful telemarketing, telemarketing involves creating one or more small scripts to help achieve the goal. This is a guide to quickly identify and personalize your call without getting stuck.

Have a well thought-out plan

Assuming potential customers don’t show up at your door and ring the bell, you will never do business without calling them. So you need to make enough calls, concentrate and not get distracted by other tasks. A good rule of thumb for b2b telemarketing is to make 100 calls a day. Every call is a new opportunity to do business. Then start each call positively so that the customer feels compelled to talk to you instead of hanging up.

Planning is essential, especially when it comes to call center data. Bad data will derail telemarketing. Therefore, your pre-call planning should include identifying and investigating your target market. This may mean purchasing or creating a worklist that identifies companies and industries that you can cost-effectively communicate with. Ideally, this list will indicate where you can show examples of your previous work.

For a good telemarketing strategy, do not launch a campaign without analyzing the needs of your potential customers. Why would they bother talking to you? Why would they choose you if they already have a supplier? Answer these questions during the training and prepare the answers with your teleoperators.

You now know more about: The keys to successful telemarketing

More information

If you would like to know more about the best customer service providers, please do not hesitate to contact us. You will need to fill out the form provided on our website.


1-866-885-5750 |

Need help for your sales?

Take an appointment to get a quick quote
– Agenda –

Votre extreprise : axée sur votre croissance des ventes

Vous recherchez une approche différente ?

En vous générant des leads, Prospecto est votre partenaire d’affaires afin de vous aider à prendre des parts de marché de façon efficace et économique !

telephone salesCold Calling