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Customer acquisition has changed a lot in France in the last few years, especially with the advent of B2B digital prospecting. Today’s salespeople are more than just salespeople, they need [...]

The basis of the sales sector: telephone prospecting. Even if it seems obvious to communicate by phone, this type of prospecting has its own codes and requires preparation. Everything you need to [...]

Telephone prospecting is one of the most powerful tools of direct selling and one of the most used channels for prospecting. Unlike email selling or social selling, you have direct access to your [...]

Optimizing the customer experience has become one of the main goals of modern businesses. In today’s world, business sustainability is not just about acquiring new customers. Satisfying and [...]

We talk a lot about attracting visitors, attracting customers, converting leads and speeding up the sales cycle, but one element that is even more important is nurturing the relationship with [...]

Navigating without visibility is no longer an option for marketing, sales and customer service departments, making various technology solutions that leverage customer data essential to [...]

Launching a new digital marketing strategy? The key to creating quality content that engages your audience is to know your audience. Before you can start developing a new strategy, you must first [...]

Is your business not generating as many customers as it used to? As a manager, you may be wondering why! Your first reflex should be to think about your potential customers. You must go back to [...]

If you think that telephone surveys are no longer being conducted, think again. Telephone surveys are still a useful and appropriate method if you know how to use them well. The best way to do [...]

The advent of the Internet has changed the retail world. The power is in the hands of the buyer! With independent access to the information they need, they no longer need to rely on salespeople [...]