Increase your capture rate and acquisition efficiency by enabling the “Localized Numbers” feature. With this feature, when you call, your phone number is automatically selected to match your prospect’s location as closely as possible.
Improve your collection rate
Whether your prospects are located in a different region from you or even abroad, the Localized Numbers feature allows you to call with the area code closest to your caller. Create proximity with your prospect and increase the likelihood of them picking up the phone!
Save time during the acquisition process
Location-based numbers detect the location of the person you are calling and automatically dial the number with the area code closest to their location. You no longer need to manually select the number you are using to place your call, saving you valuable research time.
What is a localized number?
A localized number is a number that is automatically selected by a phone solution based on the area code of the destination number. For example, if you are in France and want to reach a contact in Australia, the dialer will automatically dial a phone number with an Australian area code to make the call.
What are localized numbers used for?
Localized numbers are particularly useful for sales teams because they give callers peace of mind. We are more likely to answer a call if the number displayed has a prefix that is familiar to us. Localized numbers therefore increase acceptance rates and promote phone acquisition.
How do I activate the localized number option?
The localized numbers option can be activated directly from the Ringover Dashboard Store.
What is Local Presence?
Local Presence is a system that allows sales teams to automatically call prospects using area codes near their own. Providers pre-propose a set of numbers on their VoIP phone system with prefixes relevant to the business of the companies requesting them. The technology used then automatically selects a number based on the area code of the destination number. Ringover refers to this system as “localized numbers”. Such a solution increases the acceptance rate, as potential customers are more inclined to answer calls from unknown numbers if they have a local area code.
What are the 6 tools to improve your phone acquisition?
Here are the 6 VoIP tools you can use to improve your phone acquisition:
. Local numbers that you no longer have to manually change when you opt for the localized numbers feature.
. Live monitoring with dual listening to track your staff’s sales calls and train you.
. Pop screen to get information on each call.
. Call recording to listen to yourself, learn from others and improve.
. Click-to-call to initiate calls with a single click.
. The Power Dialer
How to increase your appointments through cold calling?
Here are 10 ways to increase your appointments:
- Make more calls. The average conversion rate for cold calls is estimated to be between 1% and 5%. This means that to get an appointment, you may have to make up to 99 calls, which may not result in much. With localized numbers, but also with other ringing features like click-to-call or electric dialer, you can increase your call volume and save time.
- Better organize your work by targeting several companies, then researching to make sure they are a good fit. Next, find the right contacts and learn about them (to get a personalized hook), then contact them. To make it easier, choose a phone solution that integrates with your business tools, whether they’re internal tools or third-party solutions (Salesforce, Pipedrive, Sellsy, etc.).
- Set a clear and unambiguous goal. The first call is the first step in a long process that leads your prospect to sign up and become a customer. This journey can be broken down into several important steps, from first contact to demo to negotiation to signing. When you make the first contact with a prospect, you should have only one thing in mind: getting the customer to the second step of their journey. You need to put them at ease, and localized numbers can be very helpful in this regard, even before you say the first word.
- Refine your sales pitch, from teaser to closing. You need to develop your sales pitch regularly, and why not create several sales scripts adapted to the target audience on the phone and the course of the call. The Ringover telephony software allows you to record all your calls. Replaying your calls is crucial when you set up a new sales call. It allows you to see the impact of the speech, the reaction of the callers, the variations that have been adapted, etc.
- Debunk aims to keep track of every conversation. But despite the best techniques, all too often you’ll find prospects for whom your product does not meet a current need. You still spent time with that prospect, so don’t stop there! Before you hang up, there are a few things to check: Does the prospect have the potential to have a need in the future? Do they know professionals in your network who might be interested? Would they be willing to recommend our solution in their network? Can they put us in touch with relevant contacts?
- Keep track of your calls. It is essential that you are very thorough in following up on each call. Over 80% of sales are made after the 5th call. It is therefore recommended that after each call :
- Enter the conversation in the contact form of your CRM system (if your phone system is integrated with your CRM system, this will be done automatically).
- Comment on the conversation by briefly recounting the content of the exchange.
- Plan the next steps by setting tasks. These steps take a little time, but will make your prospecting up to 5 times more productive. Note that Ringover offers an after sales feature that allows all sales representatives to take some time after their conversation to prepare their future actions.
- Rely on collective intelligence. Each call is unique and will provide you with a new lesson. Feedback from the field should be at the heart of your strategy. Every salesperson has their own tricks for tipping the scales in their favor or rebutting an objection. To make your entire team more competent, it is important to foster a culture of sharing with dedicated feedback sessions involving all your salespeople. This is why it is recommended to organize regular group brainstorming sessions to improve acquisition.
- Look for individual performance. Group debriefings are important, but in cold calling, individual performance is very important. Group effects in this type of meeting also sometimes distort feedback: one person’s opinion takes precedence over another’s, several people going in the same direction tend to exaggerate what they are saying…. and the larger your team, the more difficult it becomes to conduct these meetings successfully. Individual coaching and training are therefore essential. Each company has its own methods for its solution and market. Therefore, a sales representative with experience in telephone surveys needs as much training and coaching as an SDR (Sales Development Representative). In fact, it is very important to discuss cold calling sessions one-on-one to capture the salesperson’s feelings about the targets and the conversation. By spending time on what works well and what doesn’t, your sales reps will quickly become more proficient and dramatically improve your conversion rate. Again, you can rely on Ringover’s monitoring features by double-listening, whispering (which allows you to talk to your agent during a call without the caller hearing you) and simply replaying calls.
- Analyze. Repeat. There are endless approaches to your acquisition calls, even at the local level. It can take months or years to find the right approach that maximizes your lead conversion. You’ll never get there if you’re not iterative in your analysis. Your acquisition strategy must be part of a continuous improvement process:
- Test new sales approaches and techniques regularly.
- Analyze in depth the effectiveness of call campaigns, measuring performance and conversion rates.
- Evolve your strategy and train your salespeople in new techniques that work best.
- Motivate your teams. Cold calling can be a daunting task for a salesperson. It takes energy, and energy means motivation! When it comes to motivation, we know that Americans excel at motivational speeches. On Youtube, you will find hundreds of speeches that will give you the energy you need to excel in phone acquisition. If you type in the keywords “motivational speeches for salespeople”, you’ll easily find the speeches that best fit your attitude.
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