TIPS ON HOW TO PROSPECT ON LINKEDIN

You need to know Tips on how to prospect on LinkedIn to find customers for your business.

You need to send a message that really has an immediate and positive impact, right?

That’s why we’ve separated 5 tips that will help you be more persuasive to your prospects. Check them out:

Finding common ground

The main advantage of using LinkedIn as an approach and prospecting channel is the amount of information you can get from a person. His or her professional background, education, interests, content… When you find a potential client on the social network and want to get in touch with him or her, the first thing to do is to check his or her profile on the site. The mission is to find a common point between you and the person to approach. If the person is active on LinkedIn, see what they have shared and created. Also note important aspects such as: position, time spent in the company, work experience, LinkedIn groups he/she is a member of… Then, start cross-referencing data:

Finding common ground

The main advantage of using LinkedIn as an approach and prospecting channel is the amount of information you can get from a person. His or her professional background, education, interests, content… When you find a potential client on the social network and want to get in touch with him or her, the first thing to do is to check his or her profile on the site. The mission is to find a common point between you and the person to approach. If the person is active on LinkedIn, see what they have shared and created. Also note important aspects such as: position, time spent in the company, work experience, LinkedIn groups he/she is a member of… Then, start cross-referencing data:

. Are you from the same area as the prospect?
. Did you attend the same university or course?
. Do you have specific knowledge of their field of work?

Look for that connection between the two of you. Remember, this is the key point to understanding how to prospect on LinkedIn and it has to be something work-related, necessarily. Only then will you be able to be real and generate some value. Therefore, don’t copy and paste the same message to multiple prospects. While it is good to have a customer message ready, it is not enough. Use what you’ve learned about the prospect’s LinkedIn network to tailor and personalize your approach message.

Did you attend the same university or course?
Do you have specific knowledge of their field of work?

Look for that connection between the two of you. Remember, this is the key point to understanding how to prospect on LinkedIn and it has to be something work-related, necessarily. Only then will you be able to be real and generate some value. Therefore, don’t copy and paste the same message to multiple prospects. While it is good to have a customer message ready, it is not enough. Use what you’ve learned about the prospect’s LinkedIn network to tailor and personalize your approach message.

TIPS ON HOW TO PROSPECT ON LINKEDIN


. Look for a mutual connection to introduce yourself.

Once you’ve done the first part, find out if you have any common bonds with your potential buyer. It’s often easier to start a conversation with a stranger if someone else can initiate it. So, if you have friends or former co-workers in common, try asking one of your connections to introduce you to the prospect. Of course, if you feel comfortable doing so. Your mutual connection can initiate a group message and then share how they (you and your mutual) met. Once that’s done, you have the green light to finally approach that person individually. Another, more traditional approach is to simply mention this common bond in your first message to the client. This, of course, always takes into account what you and the prospect have in common, as mentioned above.

. Stay direct

Think of the LinkedIn message as an instant message, similar to SMS or WhatsApp rather than an email. This means the following: avoid long paragraphs of text. A few concise sentences will do. As with a cold mail or call, the length of your message has a significant impact on whether the prospect will respond. In other words, it determines whether you will have more or less persuasive power in your approach. After all, your goal in the first message is to get the recipient to respond, right? Yes: it’s quite difficult to send a short, direct message that conveys everything you need at the same time – but it’s worth a try. And, of course, it’s even a given. But it needs to be said: you can’t worry about selling in your first message. That’s something to do later, when the prospect shows some interest in what you have to offer.

. Leave a question for the leader

If you receive a message from someone you don’t know, you may not want to respond. Unless, of course, they’ve given you a good reason, right? Your first contact, in addition to establishing a relationship, should keep the conversation active. So include a question at the end of the message and give the customer a reason to respond and interact with you. This question can be about the prospect’s experiences, interests, your relationship with them or even their profession, position or market. Ask a question that only someone exactly like them could or would answer.

. Check and go to the next step

After approaching one or more people, you can’t expect everyone to respond immediately.

So it’s important to follow up on the connections you’ve initiated and see if they responded immediately or not.

If not, move on.

It is not appropriate to send a new message shortly after the first rejection.

But if the green light is given, you need to take the next step: start nurturing that relationship.

To do this, there’s nothing better than using your sales CRM and LinkedIn’s lead capture feature.


More information

If you would like to know more about the best customer service providers, please do not hesitate to contact us. You will need to fill out the form provided on our website.

Question?

1-866-885-5750 | info@prospecto.ca

Need help with your sales?

Make an appointment to get a quick quote
– Agenda –

Votre extreprise : axée sur votre croissance des ventes

Vous recherchez une approche différente ?

En vous générant des leads, Prospecto est votre partenaire d’affaires afin de vous aider à prendre des parts de marché de façon efficace et économique !