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Telemarketing is a technique often perceived as intrusive. However, it works every time. Companies build a customer base, learn about the needs of prospects and improve their products. However, [...]

Teleshopping is one of the most popular sales methods for companies. This sales technique can be very effective when accompanied by a well adapted methodology. Selling by phone is possible for [...]

When you make phone calls, you only have a few seconds after the greeting to get the caller’s attention. If you don’t know what to say or what the real reason for your call is, the [...]

Using the right words and phrases during a sales call has a significant impact on the outcome. It is the only way to captivate the prospect and convince him to go further and give him the famous [...]

Digital prospecting is any action taken online to attract new visitors, qualify them and then convert them into customers using digital tools and content. From creating buyer personas to [...]

The performance of your company depends largely on the good structuring of your sales force. To be most effective, you need to build a team of different types of salespeople with complementary [...]

As a sales manager or director, you know that building a sales team that meets (or better yet, exceeds) your goals is a real challenge. The stakes are high because a successful sales team has a [...]

What prospecting methods should you use to find new customers? There is no universal answer to this question. The choice of methods to use is closely linked to your field of activity, your target [...]

The sales function has changed a lot in recent years, especially with the development of digital acquisition. The salesperson of yesterday has become a true consultant, an expert in his field. To [...]

Whether you represent a large client or a small or medium-sized business, using customer relationship management (CRM) software for prospecting offers many benefits – not just in terms of [...]