OUTSOURCED PROSPECTING ON LINKEDIN

Prospecting is an important part of your business. And for good reason! Without it, there are no customers. Essential, prospecting is however a difficult task, which can result in bitter failures and discourage you in the good running of your company. TELMKG has the solution for you: outsourced prospecting on LinkedIn. Find out what it is, its benefits and how it will breathe new life into your business.

Sales prospecting: your best enemy

. When prospecting hurts your business

A fundamental step in any sales strategy, prospecting is the search for new customers. If you don’t have prospects, you’re not collecting qualified leads and you’re not making sales. Your revenue drops and your business declines due to a lack of signed contracts to sustain your business.

How are you prospecting, are your methods up to your expectations, are you completely satisfied with your flow of new customers?

Cold emails, phone calls, paid advertising… You can use many methods to prospect. But, let’s face it… They are time consuming and ineffective.

How do you feel after a failed phone call?

. Frustration, because you couldn’t get an appointment despite hundreds of calls. You know that you have wasted time, precious time that you could have spent on something more productive.
. Discouragement, because you have the terrible feeling that your many efforts are yielding few results. It’s like trying to fight a gust of wind: you know you lack the strength.
. Panic, because without new customers, your whole business is in danger of collapsing. You absolutely need this flow of customers. It is the guarantee of a successful business, of evolution and success.
. Embarrassment too, because the feeling of intrusion is persistent. On the phone, you feel like you’re intruding. At the end of the line, you feel like you’re not really welcome. It’s exhausting, by necessity.

The so-called “classic” prospecting techniques, intrusive, time-consuming and particularly complex to manage, have a return rate that is too low to allow you to really maintain your activity.

. Commercial prospecting

Getting in touch with your target customers is one of the main difficulties of prospecting. How many calls have you made in vain because a secretary was screening the phone? How many emails have gone unanswered because they were not read by the right person? The frank, clear and precise contact you need to have with your target is very difficult to achieve. However, it is essential and is an important condition for successful prospecting.

You are finding it increasingly difficult to make a good living from your prospecting. This is normal, I understand. You have a number of other tasks to accomplish. Worse, you have the impression that your prospecting, which is not going as well as you would like, is interfering with the smooth running of your activities. The prospecting is there, always in the corner of your mind, and it prevents you from giving 100% to the realization of your projects.

But, rest assured, there are very profitable and effective ways of prospecting. Of course, they require time and investments, but they can help you gain new customers:

. No more frustration, embarrassment and discouragement;
. Increase your sales while promoting your brand image;
. Become a reference in your industry;
. Expand your professional network;
. And much more.

These more modern prospecting techniques, more in line with the values of professional exchange and more focused on consistency, can be put into practice. Several channels have all the assets to do so: LinkedIn is one of them.

LINKEDIN: A HUGE POTENTIAL TO FIND PROFESSIONAL CLIENTS

. An extraordinary social network

LinkedIn is a social network where professionals sign up to share information, network and prospect! With 660 million registered users worldwide and more than 200 countries represented, LinkedIn is quite simply the largest professional database in the world.

In France, LinkedIn represents 64% of the active population. All sectors are represented, and many executives and sales managers are present on the social network. On the HR side, 92% of recruiters use LinkedIn to find their future employees.

PROSPECTION EXTERNALISÉE SUR LINKEDIN

The numbers on LinkedIn are huge. Therefore, so are the possibilities, because your target is necessarily on LinkedIn. Do you know this target that is so difficult to reach through traditional channels such as phone, email or advertising?

With LinkedIn, geographical boundaries are blurred and it only takes a few clicks to reach a person located on the other side of the world. Present on LinkedIn for information, recruitment, prospecting or simply to develop their image, decision-makers are personally involved in using the social network: contacting them directly is ideal!

Prospecting on LinkedIn takes on a new dimension, based on sharing, relevance and people. Unlike traditional techniques, prospecting on LinkedIn allows your target to get to know you before you contact them. Your professional relationship then begins with a less frontal approach than a phone call, for example.

Business prospecting on LinkedIn

The way LinkedIn works, combined with its immense potential, allows for precise and highly effective prospecting.

If you have a Premium account (such as LinkedIn’s Sales Navigator) or a Basic account, you can laser-target the people you want to contact, or simply the network members you want to expose your brand to. LinkedIn is a platform where content is very important: your targeting is largely there for that.

On LinkedIn, you can implement a powerful sales technique: LinkedIn social selling. What is it? It’s a process during which you distribute high value-added content to your target to make them aware of your brand image, your products and/or services, so that they become familiar with your world. The content, which must be of high quality, will show your target customers that you are an expert in your field. How and when they will react to your messages or communicate directly with you.

Social selling is a business strategy in its own right. Creating and distributing content takes time and also responds to your target’s interactions on the network. Very efficient and allowing to get in direct contact with decision makers, social selling on LinkedIn is however a daily work, which must be prepared from the beginning and requires a lot of involvement.

Social selling works in the medium and long term, but spectacular results can be obtained in just a few weeks! LinkedIn is a channel where the possibilities are endless… We are far from the 1% success rate of phone calls, where frustration, discouragement and a feeling of intrusion reign.

Choosing LinkedIn as a means of prospecting is an ideal solution. Indeed, you will find new customers, build loyalty by managing your brand image, increase your visibility, expand your professional network and multiply all opportunities, all without constraint of time or place!

Unfortunately, you don’t have enough time to start looking for leads on LinkedIn? Do you feel you don’t have the skills to properly use the professional social network to find new clients? Ideally, would you prefer to focus on business rather than prospecting? Whatever your situation, TELMKG has the solution with outsourced prospecting on LinkedIn.

More information

If you would like to know more about the best customer service providers, please do not hesitate to contact us. You will need to fill out the form provided on our website.