CRM: A tool to help your business grow?

CRM: A tool to help your business grow? Behind the acronym “CRM” lies a solution that could be of help to you. This abbreviation of« Customer Relationship Management »is in fact a tool that will help you collaborate in the best way with your contacts.

But how to present the CRM?

  • Customer Relationship Management (CRM) is the art of creating, strengthening and perpetuating a perfect relationship with each of your contacts. In other words, thanks to a CRM software, your company can keep track of and manage each contact. It can establish a contact with each existing customer or prospect, anticipate and manage their needs, keep track of all their inclinations, and follow all their activities.The CRM makes the transmission and exchange of information fluid, facilitates and strengthens the cooperation between your departments and boosts synergies. For the various departments of your company, whether it is sales, marketing, customers, this kind of relationship between the different actors is beneficial for everyone: prospects, customers and partners.In short, this CRM software is able to offer you the most effective solutions for :- Perfect your commercial skills
    – Know your customer portfolio with great precision
    – Build up your sales force
    – Don’t waste time looking for a customer or information so you can better focus on your commercial activity
    – Fully manage all your marketing actions and automate the workflow if necessary.
    – Analyze a large volume of data and collect usable information

 


  1. Why is it important to use a CRM solution?

    As you know, the customer is undoubtedly a company’s most important asset. As your company grows, it is often difficult to keep track of and manage every existing or potential customer.

    First of all, it is essential that you ask yourself the essential questions to know your customers, their needs… You should try to find out if your projected sales are well underway, if they have a good chance of being successful, and if your customers are interested in the content you publish.

    Nowadays, with all the information the web offers, modern customers can easily go elsewhere… They are interested in the quality of a service or a product, but they want much more than that. They like to have stimulating contacts, to be in touch with a company that values and personalizes their experience as a customer.

    Equipped with CRM software, your company can lay the foundation for a solid, long-lasting relationship with its customers by storing every detail about them (their needs, desires, tastes, attitudes), no matter what the moment. And a satisfied customer is a customer who will remain loyal, who will willingly turn to you, and who will not fail to praise your products or services to his friends or contacts.

     


  1. The advantages of a CRM

    Using a CRM has several advantages. If you integrate all the data you have collected from the various departments of your company into the same software, you will undoubtedly optimize everyone’s productivity and encourage collaboration. To be more pragmatic, here is an example: the contact information taken by a lead on your website can be systematically transmitted to a directory of “Hot Leads” to be reached by your sales force. The cooperation between marketing and sales is maximized.

    In addition, if you display your pipelines, you will easily discover which buyers can benefit from immediate contact or which ones seem to have no interest in your offer. By consistently and methodically tracking your projected sales, you can more easily recognize and resolve any obstacles and challenges that are getting in the way of your pipeline. In addition, your marketing and sales teams will be perfectly connected and will be better prepared to manage better projected sales together.

    Often, the daily life of a company is littered with various redundant tasks. Armed with a CRM software, you will no longer waste your time doing repetitive tasks, and you will no longer make the same mistakes by automating these processes. For example, you can schedule follow-up activities, or direct new prospects to their regular salesperson. This is a great technique to coordinate all phases of your sales funnel from one agent to another and eliminate overly manual or repetitive work.

    On the other hand, in a modern technology-based business, the customer is more demanding. He expects you to take care of him, not only by offering him products or services at advantageous prices, but he wants to be treated as a person and not as a mere source of income, devoid of his personality. They want to be understood, motivated, and have their experience personalized every time they turn to your company. With a CRM, every phase of his buying journey is captured, stored and you will be informed of his tastes and needs. All this will help you to keep him loyal, because you now know what he really wants.

    Another important asset of CRM is the collaboration between the different departments of your company. For example, when a customer has a problem with your product, different teams may have to cooperate to solve it. For example, when the technical team deploys to solve the problem, the customer service department will take care of the customer and make sure to stay in touch with him to provide him with the necessary information on the progress of the operation, while the marketing team will adapt its communications.

    Finally, it is certain that when you improve customer satisfaction, and therefore loyalty, and ensure that they do not go elsewhere, you will create contacts, and therefore long-term gains. And it will also allow you to reduce your prices and attract more customers.


           2. The best CRM software

Salesforce CRM

SalesForce is best known for its cloud-based CRM product. It has excellent customer support, in addition to a mobile app. With this software, you can set up assessments for each customer and prospect to put scenarios and assignments into action for your teams.

The best thing about Sales Force is that it is perfectly connected to social media and helps you observe user engagement.

In conclusion, this software provides all departments in your company – marketing, sales, customer service, and e-commerce – with a harmonized view of your customer base on an integrated database.

https://www.salesforce.com/fr/products/what-is-salesforce/

Pipedrive CRM

It is a CRM software available in SAAS “Software as a service”. As its name suggests, it contains a dashboard that provides a global view of the sales pipeline, allowing you to evaluate your company’s performance, assess its organization and make the right decisions in order to achieve the objectives. This functionality is very useful for sales and marketing teams. Pipedrive CRM is perfect for small to medium sized companies.

https://www.pipedrive.com/fr

Zoho CRM

It is a Customer Relationship Management solution available in SAAS. This CRM software has a mobile application that is extremely useful for feeding your prospects and customers wherever you are!

Highly advanced in terms of automation, the CRM contains features that put into action planned scenarios in accordance with the interest of users for your company. This CRM software has an important range of very useful tools such as email templates sending, almost real time notifications for teams, automatic reminders.

https://z-solutions.eu//suite-zoho/crm-ventes/zoho-crm/

Monday CRM

It is a hosted software in SAAS, accessible on the cloud. It is perfectly suited for small and medium-sized companies that do not want to install powerful tools such as Salesforce, and that do not need large commercial databases, but that want to consolidate their commercial follow-up.

This CRM solution will also help you automate various activities with a range of tools without any programming required and take advantage of alert and reminder systems.

https://monday.com/lp/lang/fr/inter/crm/new?gspk=bWF0aGlldWJvdWNoYXJhMzg5MA&gsxid=b71ifjESL7s9&utm_campaign=partnerstack&utm_content=default&utm_medium=mathieubouchara3890&utm_source=mb

Hubspot CRM

This familiar customer management software helps you plan your sales activities and organize your customer service.

Above all, it allows the automation of a multitude of time-consuming tasks that monopolize one or more employees and add little value to the sales management process.

Like Zoho, this CRM software offers a set of functionalities such as email dispatch or automatic alerts to interact with customers almost in real time.

https://www.hubspot.fr/products/crm

 

NetSuite

This CRM software is an efficient solution that allows you to manage interactions with current and potential customers, associates and suppliers in one place. It has a variety of features such as automating sales force and marketing, managing customer service as well as managing quotes, commissions, and many other tasks.

NetSuite CRM provides a clear swarm of information throughout the customer lifecycle, from a single project, a lead, to obtaining orders, and retaining them.

https://www.netsuite.com/portal/fr/products/crm.shtml


More information

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